Having a beautiful sign is crucial in spreading the word and raising awareness about a brand. In fact, just by having a unique sign alone can increase your brand awareness by a lot. Not having one is never a good idea and it will only lead to your brand’s downfall.
So, we decided to get our own sign too! We needed an effective way to enhance our brand and personality and it can only be achieved through the use of a sign and voila! We used the sign on our social media accounts and on our physical outlet and it increased our visibility by about three times and keeps increasing!
The Need for a Sign
We were looking for a way to increase our brand’s awareness and the first thing that came to mind was an advertisement. We needed a way to differentiate us from others, to make us stand among the rest. This is to show that we are serious about our passion, about our mission and about our vision. This is to help us emphasize our goals.
We started with a simple logo and made use of advertisements. Facebook ads, local newspaper ads, Google ads and others. But we felt that there is something lacking. Sure, it did a good job to help us increase people’s awareness towards MS Walk, but in the long run, it’s costly. In addition to that, ads only run within a limited amount of time and we also felt that our simple logo wasn’t enough.
That’s when we received an offer from Speed Pro Calgary, a signs Calgary company offering signage services. They helped us create our brand and design.
Creating Our Sign
To create our sign, we started by choosing our color. We learned that choosing the right color can have a massive impact on how people perceive our brand. In fact, even though you don’t think about it consciously, your subconscious can greatly impact how you view a certain color and it will impact the presence and feel of a brand.
Then we proceeded to make sure that it is readable – readability is very important in a signage. We have to make sure that even in a single glance, one can easily read and remember the letters written on our sign. In addition, the right fonts can evoke the right feeling, same with the right color. With the proper combination of the two, a sign can be very effective.
Finally, we added our logo and our sign was finished. We were very satisfied with the workflow and with the end results. Speed Pro Calgary worked fast and intelligently – even though we don’t have any vision as to how our sign should look like, they were able to help us create an image and we were able to put our brand’s intended feel to the sign.